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In publishing and graphic design, lorem ipsum is common placeholder text used to demonstrate the graphic elements of a document or visual presentation, such as web pages, typography, and graphical layout. It is a form of "greeking".
Even though using "lorem ipsum" often arouses curiosity due to its resemblance to classical Latin, it is not intended to have meaning. Where text is visible in a document, people tend to focus on the textual content rather than upon overall presentation, so publishers use lorem ipsum when displaying a typeface or design in order to direct the focus to presentation. "Lorem ipsum" also approximates a typical distribution of letters in English.